Facebook Inc. officially changed its name to Meta. At the end of October 2021, Meta CEO Mark Zuckerberg revealed the reason why his leadership company was renamed. What is the meaning of the name Meta?
At the Connect 2021 event on Thursday (10/29/2021), Mark revealed that Facebook Inc. has officially been renamed as Meta. That means Facebook is only used as the name of a social media application while the parent company is called Meta.
“Facebook’s name does not fully cover all that the company does now, and is still closely related to one product,” said Mark during the Connect 2021 event.
Reported by Telset from The Verge on Friday (10/29/2021), Mark explained that he had planned to change the name of Facebook for a long time. Precisely in 2012 and 2014, when they bought Instagram and WhatsApp.
“I have thought of rebranding companies since buying Instagram and WhatsApp in 2012 and 2014, but earlier this year I realized that it was time to make changes,” continued Mark.
In addition, Mark considered that many people were confused by Facebook’s name, which became the company name as well as the name of social media applications. The solution must be a differentiator between the company’s name and the service product name.
“I think there is a lot of confusion and awkwardness about the company’s brand being a brand of one of the social media applications. I think it is very helpful for people to distinguish the company’s name from one particular product, “he explained.
The meaning of meta and the reason for changing the Facebook name
Changes in Facebook’s name to Meta are the way the company breaks away as a social media company. Meta wants to be considered a technology company that helps people connect while also wanting to become a metaverse company.
“People consider us a social media company, but the way we think about ourselves is that we are a technology company that builds technology to help people connect with each other,” he said.
The meaning of the name Meta itself is inspired by the Metaverse. The bustling term was discussed after Mark planned to make Facebook Metaverse a company. However, Metaverse Mark is different from the term in the Snow Crash novel.
The term “metaverse” does come from the Snow Crash novel, but I think the term “metaverse” has a broad meaning. This book has a whole surrounding environment that is rather negative. But in my opinion, it doesn’t have to be like that, “Mark said.
Metaverse According to Mark, the idea of making a variety of technological innovations that can help communicative and economic activities virtually
“Metaverse will be a future platform and social experience,” he said.
In order to realize the metaverse company, Meta poured funds of up to USD 10 billion, or Rp 141.6 trillion, for the development of new technology. He also encouraged his team to build the latest technology.
For example, technology that makes people appear in virtual space as an avatar or appear as a hologram in the real world.
“I think we basically move as the company becomes the first metaverse,” Mark claims.
Meta is currently working on the Nazaré augmented reality (AR) glasses.At a glance, Nazaré will look like ordinary glasses, but there is sophisticated computing technology.
Then there is also Project Cambria. A headset development project that is able to combine virtual graphics with the real world in full color. The headset also has facial and eye tracking technology so that it can create realistic avatars.
“These products make us not just a social media company, so it changes our name to something very important,” concluded Mark.
Mark’s dream was very big because of the new name, Meta. However, until that time, the answer to whether the dream of the meta boss can be realized or not in the future is unknown.