The Startup culture had a bad reputation for being fun and work-free. Pop culture has even grasped the idea that all startups are run by young people and that move quickly, working on a gaming room too expensive with a desk or two. “Parks and Recreation” Tom Haverford and Jean-Ralphio Saperstein began the “high-end media entertainment conglomerate” Entertainment 720. “Maeby Fünke of Arrested Development has set up an office for the application of his cousin, Fakeblock.
In both cases, these fictitious startups crashed and burned because time and funds were spent creating a “cool” workspace rather than actually working.
While some companies have modeled their aesthetics after the idealized spaces of Silicon Valley giants like Google and Facebook, the true startup culture encompasses more than an elegant desktop and fun benefits. Rather than enjoying 24 hours a day, “working hard, playing hard” is the accepted standard.
Business News Daily asked people who live and breathe every day the startup culture to share their take into account what it is and how businesses of any size can adopt it and keep it.
What is Startup Culture?
As mentioned above, the typical startup often has some aesthetics, but where did the “start look” come from? The office furniture company, Turnstone, has done a lot of research on emerging companies, to find out what the startup culture really looks like and why. Brian Shapland, CEO, described it as “the innovative and energetic environment” exposed by many startups and their founders, and has resulted in four themes that link the ethics of a company to its environment:
It all starts with the founder: idea, business model and culture. Whether it is people, planet or profit (or all three), entrepreneurs have a unique sense of passion, Shapland said. They live their business, and this passion often comes back in the office environment.
Shapland noted that many business leaders want their personality to be expressed in their space. Instead of having a working environment with a traditional business sense (rows of cubes, for example), these founders want them to feel alive and look for applications and furniture that express their personality.
“We see evidence when a creative company displays a calendar of its milestones in the office, or pictures of employees and their nicknames or hobbies posted in common areas,” Shapland said. “These companies understand these elements as a way to connect their teammates, build trust and create a community.”
Entrepreneurs act with a certain sense of agility. They do not sit down because their companies do not, and Shapland said they need their spaces to facilitate these rapid transitions between activities. This environment includes a setting in which people can stand in motion, as well as widespread adoption of lounge areas.
Entrepreneurs want to create a culture of authenticity. They want their employees to look forward to coming to work and staying engaged there. Shapland said that startups often try to create self-contained spaces that allow employees to feel like they can be themselves, like rooms with lounge chairs and kitchen tables.
“Start-up workers often seek a human approach to space, rather than a cold,” Shapland said. “They do not want to check their personality at the door, and entrepreneurs are focusing on creating conditions to celebrate this authenticity.”
Beyond the appearance and physical organization of the office, business leaders also described the startup culture as having the following attributes:
An “everything is possible” mentality
“Start-up culture means hard work [and] long hours, but at the same time creating your own rules,” said Annie Scranton, founder and president of Pace Public Relations. “At start-up, you’re collaborating with new people, finding ways to work smarter, no longer, and throwing out dated business rules out of the window.”
The ability to react and move quickly
“In its best form, a startup culture is very agile,” said Jon Schulz, Viant’s marketing director. “There is collaboration across the company and a very team-oriented approach. Large companies tend to form silos, and time is often wasted trying to move beyond the other division rather than s’ To unite together “.
Employees and Business owners who own their contributions
“Culture creates an environment in which members of your team own the process, so they are dedicated to the team in a different way,” said Dane Atkinson, CEO of SumAll, in an American play Express.
“You wear many different hats [and have] less time and resources, but you are also intimately connected to what you are building,” said Matt Barba, CEO and co-founder of the property technology company. “I think the key to maintaining a start-up culture is … instilling that sense of ownership among people, making sure they know their contributions are really making a difference.”
How To Keep The Startup Mindset and Mentality
All our sources have agreed that whatever stage your business is in, the startup culture will help you keep that edge ahead and innovative that allows you to compete. Here’s what you can do to maintain this type of work environment throughout your business.
Celebrate the intrapreneurship
The term “Intrapreneurship” is often described as bringing an entrepreneurial attitude to your team in a larger organization. Shapland said that these innovative people can help your business maintain its start-up culture because they feel this pressure to compete with results and talents.
Choose your leaders carefully
When your business is large enough to justify hiring outside leadership, Schulz has warned entrepreneurs against the choice of people who will try to impose “big business processes” on their business.
“Make sure that as you develop your business, you filter out a new leadership for a cultural fit with talent and ability,” he said. “Keep doing the things you’ve done as a smaller company, like happy hours, ball games and March Madness. It’s good to grow up, but you can still have fun while maintaining your core values” .
Always listen to new ideas
The biggest enemy of the startup culture is too stuck in your ways. Refusing to make a change or being flexible because the status quo works could ultimately hurt your business in the long run, said Scranton.
“Be open to the advice of all, especially the new recruits you are doing – they will have a new eye on your work and may have great suggestions on how to improve processes,” she said.
The start-up culture can always be under a microscope from critics who are not willing to break the traditional commercial structure; Despite these negative feelings, the founding starters must do what is best for their business.
“When you are a team of five people who work 10 people, you must be able to collaborate and collaborate well,” Barba said. “As you begin to grow – creating departments, specializing – creating that sense of community becomes more difficult, not easier. Whether it’s a Ping-Pong table, video games or beer on tap, these things allow us to gather teams around their love things. “