To take the next step for your career or getting a new job comes with numerous challenges. “Blending in” is not an option. Because the new group of candidates will be very competitive, hiring managers will analyze their curriculum, past professional experiences and social presence, so to stand out and different among others is critical.

“It’s important that candidates use social media,” said Rebecca White, area director of staffing firm Kavaliro. “This not only proves they are up to date with the latest technologies, but also provides them [a way] to stay in touch with colleagues, expand their professional network and open up to other career opportunities.”

Each social network has its own unique characteristics and best practices. What you post, how you post and who you interact with on a daily basis can have a big impact on how recruiters and hiring managers see you as a viable candidate.

Serious job seekers should take the opportunity to develop their skills in social networking and attract hiring managers. Here are some tips to help you optimize your job search on the most commonly used social media channels by recruiters.

As the access network for professionals and hiring managers, LinkedIn should be a priority for your job search efforts related to social media. According to a Career Glider infographic, which cited Jobvite’s statistics, 79 percent of recruiters hire through LinkedIn and those who use it, more than 90 percent search, contact, and evaluate candidates based on their profiles in the place.

While it is important that you complete all the basic sections of your profile, you should also make an effort to enrich the content of your page. Chris Heinz, vice president of operations for Westport One, an affiliate of the search and hiring organization MRINetwork, advised job seekers to collect recommendations from clients and colleagues, as well as adding context to all the qualifications and experiences they list.

“LinkedIn can be a great resource for interviews,” said Angela Copeland, career coach at Copeland Coaching. “If you are interested in a particular job, try to locate (and reach) the hiring manager through LinkedIn. If you have an interview already scheduled, you can use LinkedIn to get more information about the people who will interview you.

“LinkedIn allows us to get an idea of the history of the applicant’s job, but most importantly, their involvement in organizations and how active they are in their community,” said Andrew VanderLind, clothing cofounder Where I’m From. This demonstrates a person’s time management ability and how well they interact with a customer or our associates. ”

Twitter is the most conversational social platform of these three. Brands and people you relate to directly impact your followers’ perceptions of you, and can affect whether hiring managers believe they are worthy of working for the company or not. What you say and how you say it will have an effect on your job search.

“Twitter is a great place to meet high-level employees and executives. You’ll be amazed at how many C-level executives run their own Twitter, and are willing to have a conversation with you,” Copeland said. “It’s also a great place to hear what people are saying about their future company.”

The platform also allows you to test the waters of the company and measure whether customers are happy with the service they are receiving.

When you are looking for a job, a good percentage of your tweets, re-tweets and responses should focus on topics that are relevant to the companies you want to work with. You can accomplish this by making use of keywords and hashtags that professionals in your field speak and follow.

Twitter can also be a smart way to get in touch with recruiters and make connections with people who are working for potential employers. Heinz said responding to the tweets of these users, commenting on their tweets and sharing any thoughts or links that might be interesting are good ways to get started. You can also show your own knowledge by offering your help to other Twitter users in your field.

While Facebook may be outdated today’s high school and college students, the Career Glider Infographic said that 83 percent of job seekers are currently in the popular social network. The Millennium and Generation X candidates, who probably joined Facebook in their youth, should make an active effort to remove or decompress any past questionable content, Heinz said, and make sure that any personal content remains private using the appropriate settings . To make yourself searchable for hiring managers, what you should make public, he said, is their job information, location and professional / interest skills.

“Facebook can be a great website to learn more about the people who are going to interview you. You can also find out whether or not you have common friends with your future hiring manager,” Copeland said.¬†Copeland advises you to keep your own content clean.”Too many unfiltered comments on Facebook can cost you your future work,” he added.

“Being active in social media is a critical part of promoting your personal brand [and] industry expertise, and ultimately sets you up as a thought leader in your market sector,” said Heinz Business News Daily. “These are all things that not only help you connect with key people in the industry, but could also lead to a future role.”

As with other social networks, relating to specific industry communities on Facebook is a great way to connect with other people in your field. If you feel uncomfortable with your existing Facebook profile to join groups and contribute to discussions, Heinz advises creating a separate, “public” profile that only includes professional content.

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