In learning and utilizing Digital Marketing, it helps us know in advance What is Digital Marketing?
In the era of technology as it is today, of course, everything related to face-to-face or offline will change to online or remote systems. Of course, in terms of marketing products, it is not new if marketing, product recognition and how to get customers have changed to digital.


Digital marketing itself is an effort to be able to promote a trademark using digital media that hopes to reach consumers in a timely, personal and relevant manner. For this, Digital Marketing has channels or media that are used in the process of work, including divided into 2 types, namely organic (free) and paid (paid).


So, what are the benefits of digital marketing?The purpose of digital marketing consists of 2 things, namely Acquisition (getting customers) and Retention (retaining customers).
Between these two things, the benefits that we can use must certainly be in accordance with the needs of our company or business.


If we want to facilitate Acquisition, then we can use channel or media :
1) Content Marketing (Content is becoming very important in the world of online marketing. Content is anything that can convey a message to an audience. Without content, both social media marketing and SEO efforts, will not produce any results. Just imagine, you just create a business account on Facebook or Instagram without releasing content regularly.)
2) Search Engine Optimization (SEO) (This technique is an effort to optimize the website to get the top ranking in Google search results.)
3) Paid Search (Is a paid online advertising model based on keywords placed in search engine results. These ads match keywords with a user’s search history.)
4) Display Advertising (metode pemasaran untuk menarik audiens situs web, platform media sosial, atau media digital lainnya untuk mengambil tindakan tertentu.)
5) Retargeted Ads (It is a form of online advertising that can help you to get your brand ahead of bounced traffic after customers leave your website.)
6) Paid and Organic Social Media (channel yang bisa menjadi sangat efektif untuk meningkatkan brand awareness terhadap perusahaan-perusahaan tersebut.)
7) Website Landing Pages (Pages on the website are specially designed with a marketing mindset. This page is displayed when visitors access the website from paid search results.)


Whereas if we want to take advantage of Retention, then we can use channel or media :
1) Customer Relationship Management (CRM) (Pages on the website are specially designed with a marketing mindset. This page is displayed when visitors access the website from paid search results.)
2) Email Direct Marketing (a letter that directly advertises our business/products and services and is sent to a group of customers in an area.)
3) Push Notification (App / Browser) ( a letter that directly advertises our business/products and services and is sent to a group of customers in an area.)
4) Retargeted Ads (It is a form of online advertising that can help you to get your brand ahead of bounced traffic after customers leave your website.)

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