For many new companies, the biggest challenge is to appear in a sea of competitors who all do the same thing. Restaurants, retail stores, service providers and other similar businesses need to stand out and show customers what sets them apart.
But some companies, especially in technology, have the opposite challenge: what they do is so different that the consumer simply does not know it. Therefore, to succeed in the marketplace, these startups should convince potential customers to try new products or new methods of doing things.
This rarely becomes a simple obstacle to overcome. After all, not all consumers in your target market are “early users,” and many may even be skeptical or reluctant to make changes.
Humans are the normal kind, and we are very slow in adopting new ones, and many new businesses aim to create new habits where the smartest move is to take advantage of existing habits they are already using
If you want to encourage consumers to try – and possibly return to – your new product, here are some tips to build (and improve) customer relations
Know how to educate consumers
With new products, marketers usually think about how to explain to consumers why they should use them. This can be very difficult for companies trying to encourage new behaviors or new purchasing models.
If you have a product or solution that solves a problem that people do not know, then you should not just present your product in front of people, but you should also educate them about the problems they have, you can handle it. What’s easier is to find common points of intersection that customers automatically searched for to solve, solve for them and, in doing so, introduce them to the added value you offer.
When you introduce a new product, you should consider the main use case and brand that has this space in the minds of consumers. For example, if you introduce a new hot drink to replace coffee or tea, you will not succeed if you announce that the drink is “no coffee or tea at all”.
Your client may not need a new hot drink that is unknown, and your drink has no place in their soul. However, they may be ready to try if you say that your drinks are replacing their morning coffee with more alertness, no caffeine and additional protein nervousness.
Finding your way is finding the most relevant truths and habits for your product, then building on existing knowledge in the consumer pool to differentiate your excellent product. That’s what will ultimately change their purchase model from their current default choices to newer and better bids.
[Focus] on known issues solved by your product or service, not a cool feature that people end up loving, but do not even know they still want it, Once you’ve found common ground, put on the decision points on the purchase path to convert the sale, then send more when you ask your customers to try you, so they become your ambassador from the goal.
Start small and prove your self-esteem
Big changes often occur in small amounts over time, and encourage new consumer behavior is no different. Instead of spending hundreds of thousands of dollars on marketing campaigns and trying to make a great long-term business deal from the start, it might be a good idea to start from scratch and grow from scratch.
Once [we can] demonstrate the utility that we can create a customer experience that can deliver tangible benefits, such as energy efficiency at a fraction of the cost of alternative solutions, the market creates itself.
Re-visit your business model if necessary
Your first attempt to bring new products and related behaviors to the market will not always work, and if not, you should be prepared to improve your approach. It is not a disruptive technology, but companies are looking for new ways to use this technology.
When you go out and look for behavior change, you also need to repeat your business model, there’s a lot of technology that does not bother until someone develops a business model to monetize it.
Discover the balance between old and new
No matter how “new” or “revolutionary” your product is, it is almost certain that it will serve an existing function long before you find your idea. You may not change the status quo at all, the best approach is to achieve the status quo in a superior way.
Never let pride convince you that you have discovered a new need that humanity has not found until you arrive, Innovation is not about creating new needs, but about serving our evolving needs in a more efficient, fun, or surprising way, but not too surprising. Remember, we like our new thing with just a little familiarity, find that balance.