A February 2018 study of 200 businesses showed that retailers plan on expanding their marketing, particularly social media and mobile marketing, and incorporating artificial intelligence to better personalize the customer's journey as well as analyze results
hackers stepped up their efforts to exploit commercial networks in 2019. With a huge leap in the types of ransomware used and a flurry of business email compromise (BEC) attacks, cybersecurity is as important as ever.
Social media is one of the most powerful marketing tools available to companies today. However, if you don't know how to utilize this online resource, you lose all potential benefits
Have you seen ads on Facebook sports shoes after buying on Nike.com? This is not a coincidence In today's highly competitive ad landscape, marketers have learned that online custom announcements, which contain content that is relevant to the wants, needs and habits of browsing people in particular are very effective
The age of digital has created a demand for consistent, high-quality online content, especially for businesses. "Social networks create a space where you can find your target audience and make it more accessible to your brand," says Talya Miller, manager of the social networking community and digital marketing agency Sculpt.
With its $13.7 billion acquisition of Whole Foods and subsequent price adjustments, Amazon has set its sights on disrupting America’s entire retail landscape. But retailers looking for clues to the future shouldn’t just watch Amazon. In fact, it is not the U.S., but China, that presents the biggest opportunity for new ways of shopping, analysts said.