As China’s businesses gradually resume their activities following the slowdown in reported coronavirus cases, Li Zhaojun is already working 16 hours a day. The chief executive of XinTaiRuan, a Shanghai-based provider of human resource management software, saw demand more than quadruple during the past few months
Plummeting sales. PR disasters. Piling debts. Lawsuits. Layoffs. These are just a few of the many potential tough situations an entrepreneur might face — and that's just on the business side. Illness, family deaths, relationship issues and other personal problems can weigh heavily on a business owner's mind and make it really difficult to carry on with day-to-day operations
Everyone knows that business owners end up wearing a lot of hats. A day in the life of an entrepreneur might include sales calls, marketing meetings, client lunches, press interviews and dozens of other things that advance the progress of the business
User-generated content (UGC) is an important tool in the business world. Photos, videos and comments by fans and followers on social media can promote a product or company while reaching the target audience in a more natural, authentic way.
In the state of nature, resilience and adaptability are key traits for survival. Indeed, when Darwin said "survival of the fittest," it did not mean the quickest, the strongest, or the smartest life forms; rather, it meant those most capable of adapting to their current environmental conditions.
How do you get a person to buy a product or service? Psychology holds answers to questions that have preoccupied marketing departments for decades, particularly surrounding how to influence people and how people respond to attempts to influence their behaviors.