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APPLICATION OF BIG DATA AND ITS IMPACT ON THE COMPANY’S BUSINESS

Digital transformation has now dominated the agenda of every organization. Therefore, leaders and decision-makers use the data to find new ways to continue to interact with customers. Experts say if the results of the analysis of big data can be used to solve problems quickly, accelerate innovation, and encourage the growth of a competitive advantage.


Nowadays, almost everyone has been able to access the Internet from a smartphone or tablet that has a fairly large amount of data. As a result, don’t be surprised if the data has a strategic value, as Big Data is regarded as capital.
“Big Data” is a term that describes a large volume of data, both structured and unstructured. Most of the value offered to large companies around the world comes from their data being continuously analyzed with the aim of offering better services in product development as well as new features.
Through the development of technology, various companies have complained about the amount of data they hold. They want to know how they can use the stored data to make better decisions and compete with other companies that already process the data.


What Is Big Data Actually?


Big Data is a term that describes the volume of the amount of data, both structured and unstructured, that occurs in everyday business. But it is not the amount of data that is important; it is the action or processing of the data that is important. Big data can be analyzed for the sake of understanding, leading to strategic business decisions and movements better.


The analogy can be imagined, like every day there are more than 400 million tweets/nudges sent to Twitter and 72 hours of YouTube videos uploaded every minute. Eric Schidmt of Google said that until 2003, humans produced 5 exabytes of data. Now, humans yield 5 exabytes of data every two days, and that is expected to continue to grow.
Big Data can help companies innovate by studying the relationships between people, organizations, entities, and processes. Of the four, that relationship will determine new ways to use the new knowledge. Companies can use data insight to improve decisions on financial considerations and planning. Companies can pay attention to trends and what customers want in a product or service.


The amount of data that has been created and stored on a global level today is an almost unimaginable number. The data continues to grow relentlessly. Big Data has the potential to gather key insights from business information.
The importance of big data is not just based on the amount of data that organizations have, but how they process data from internal and external sources. Companies can take data from any source and analyze it to find the answers you need in a business, such as:

1) reduction of costs;

2) reduction of time;

3) development of new products and optimization of product offerings; and

4) intelligent decision making.
Big Data refers to the four elements that comprise it: volume, velocity, variety, and variability.
* Volume: The organization collects data from various sources, including business transactions, social media, and information from sensor data or machine-to-machine.
* Velocity: Data is processed quickly. The swift outpouring of data in almost real-time drives the need to confront the swift outpouring of data.
* Variety: Data is present in all kinds of formats, from structured data in traditional databases and numerically to unstructured text documents, email, video, audio, stock tickers, and financial transactions.


In addition to increasing the speed and diversity of data, the data stream can be very inconsistent with periodic peaks. Loading peak data, which triggered the event, daily and seasonally, can be very challenging to manage.
The benefits of big data have begun to be discovered as technology develops analytical data processors that provide solutions for businesses to analyze big data in real time. This analysis helps companies utilize data and use it to identify new opportunities that may be managed.
potential use of big data for real business progress indefinitely. The results of the analysis of big data can be used to solve problems quickly, accelerate innovation, and encourage the growth of competitive advantages. The potential of big data lies in its ability to bring new perspectives and opportunities to a large amount of data that has not been used with conventional data processors.

In recent years, AMT IT Solutions has seen the development of customer requirements in BIG Data and Visualization Data (Analytics). This is increasing and has a positive impact on the overall business value. Our goal is to encourage the progress of the company by utilizing human intelligence driven by better technology access for companies that have a variety of great ideas. All of these great ideas produce very large amounts of data, which encourages the potential for new business opportunities.

Reference by. https://amt-it.com/penerapan-big-data-terhadap-bisnis-perusahaan/