Entrepreneurs who want to employ millennia are often asked to highlight their corporate culture in their recruiting efforts. Generation Y, which will soon become the largest generation group in the workforce, has been said to appreciate a relaxed and pleasant work environment, and many companies try to use this as a selling point for talented 20-somethings.
But waves may change when the millennial generation grows. A new survey from Pinpoint Market Research and Anderson Jones PR found that “pleasant culture” is actually at the bottom of this generation’s priority list – they would rather have real benefits and benefits than office games.
According to the survey, Gen Y puts the following 12 factors ahead of corporate culture when selecting employers.
-Stability of the company
-The road to promotion
-Quality of company products or services
-Social media transparency
-Health and welfare assets
Other allowances sought by millennials include leadership learning opportunities, management training, and the ability to attend professional events such as conferences and seminars. They also want entrepreneurs to invest in their professional development.
Not surprisingly, work-life balance is the most coveted benefit. Most (88 percent) survey respondents say they are looking for a consistent balance between work and their home life. Work-life balance is even more important than paying: Nearly half of the respondents said they would sacrifice a higher salary if it meant they could work less. And if they do not find it? They will work for others – 57 percent of millennials will leave jobs that do not offer the balance of working life they want.
The “give me what I want or leave” attitude from Gen Y brings to other aspects of this generation’s career as well. More than 40 percent of its members do not seek paid internships because they do not believe this opportunity will lead to full-time employment, and 83 percent will not continue to work for more than two years unless they are promoted.
While this may uphold the stereotype of the “rightful” millennium, it is not entirely unreasonable: This generation has the skills and experience that companies want, like social media and foreign language skills – and they know it.
“This demographic is well aware of their value to entrepreneurs based on their age, experience and expertise,” Jennifer Jones-Mitchell, chief insights officer for Pinpoint Market Research and global marketing chief for Anderson Jones PR, said in a statement. “They know what they want from their work and they are not afraid to survive until they get it. HR leaders need to consider structuring the office environment around the balance of work-life and professional development if they want to attract top-level talent.”
The survey is based on responses from 1,650 US customers aged 20 to 29 years old with varying levels of income and education.